A quality website is essential for any business with an online presence. You want to make sure that the major search engines know who you are, and what your site is about. You also want to ensure that your users are able to migrate your site with ease and comfort. All of this ties into professional quality web design, which will help your site be attractive to both Google and the user.
Quality Web Design – Making a Good First Impression
When a user stumbles upon your site, it is essential that you make a good first impression. You want to make sure that your visitor stays on your site as long as possible, and hopefully convert at some point into a paying customer. Webpages that look messy, cluttered, overly flashy, disorganized and confused will immediately turn a visitor off, resulting in them quickly hitting the back button. A site that looks clean, crisp, organized and not overly stuffed will more likely keep the visitor hanging around for a much longer period of time.
Avoid the temptation to use flashy graphics and images, and too many contrasting colors. Doing so will distract the visitor from the content they came to your site for. In addition, make sure your site is simple to navigate – any confusion on this end will be reason enough for a visitor to leave your site as quickly as they came.
You want your website to be a reflection of how professional and helpful your business is. A poorly designed website can create the wrong impression of what your business is really all about. A quality web design will better promote the image of your business, and will improve your chances of generating a loyal customer base.
Crucial Components to Quality Web Design
There are a few crucial components to designing a top quality website. Here is a list of four of the most important components that need to be carefully addressed when designing a website:
1) Solid Structure and Layout
2) Good Typography
3) Effective Color Scheme
4) Effective Design Elements
Solid Structure and Layout
A good solid layout is essential to good web design. The layout is essentially the foundation of the web design. Without a solid layout, all your content and navigational elements with be dishevelled and unorganized. It is essential that a sense of hierarchy is established with your site’s content and navigational elements in order to provide prominence to the most important elements.
Starting off with a grid or a wireframe will provide you with some bare bones upon which you will add your elements. This wireframe will give you an idea of how each element will appear on the webpages. Keeping things simple is the key to a clean and pleasant looking webpage.
Whitespace is also very important on a webpage. This is essentially the space between each of the elements present on your webpage. Having just enough whitespace prevents the page from looking over-stuffed and crowded, which takes away from the sophistication of the webpage. Keeping proper amounts of whitespace can help to let the elements on the webpage breathe.
Your user’s experience on your website is largely determined by how you use typography throughout your site. It is crucial that the content within a webpage is easy to read, while keeping the necessary hierarchy among the text and content. Avoid using too many types of font within your webpages and throughout your website. Keeping things consistent will make the user experience much more pleasant.
For example, try to stick with only one or two fonts, and keep things a little interesting by playing around with the font. For example, use a weighted font for headers, a different color for links, and so forth. You really only need one or two types of font on your site, using only variations of that font for various content, such as different weights, size, color and so on.
Effective Color Scheme
Decide on a color scheme that goes with what your potential audience will be expecting or wanting to see. Whatever color scheme you choose, make sure it is simple and consistent throughout your entire website. Seeing a different color scheme from one webpage to the next can be quite confusing and unattractive from a user’s standpoint.
Don’t go over-board with the use of color. Ideally, your background should be neutral in hue, with one main bold color that you use to accent and highlight certain aspects of your webpage. You may even choose to use two or three different shades of that bold color to keep things varied somewhat without overwhelming the webpage with an over-abundance of different colors.
Effective Design Elements
Set the mood of your web design with appropriate use of design elements like texture, patterns, icons, and so forth. It’s important to keep these design elements consistent with the previously mentioned items, as well as what the goal of the website is. Keep things clean, simple and consistent, and your web design will be high in quality and pleasing to the user.
Good quality web design is essential for a pleasant user experience, and for higher conversion rates when your visitor lands on your webpage. Keeping the design simple, clean and easy to navigate will increase your chances of visitors lingering around for a longer amount of time, and possibly converting into a paying customer. Sticking to a few essential element designs will help make your web design top quality and highly effective.